So, You Want to Join the Media & Entertainment Industry? Let’s Talk!

Weza Solange-Sibiya
Jan 23
3 min read

Updated: Feb 5

Hi there! If you’ve landed here, I’m guessing you have dreams of making it big in the media and entertainment industry. First of all, welcome to a world that is as rewarding as it is challenging. My name is Weza Solange -Sibiya, i am a multi award winning TV and Media Personality and I’ve been in this industry since 2009. Over the years, I’ve worn many hats – TV presenter, MC, actress, producer, public speaker etc, and now entrepreneur. What I’m about to share with you isn’t just from a textbook; it’s from my heart and my experience.

Understand tour "Why"

Let’s start here because this industry isn’t just glitz and glam. It’s long hours, constant reinvention, and sometimes a lot of rejection. Why do you want to join? Is it storytelling, connecting with people, or maybe a love for the arts? Whatever it is, hold onto your “why” – it’ll keep you going when things get tough.

⁠ ⁠Educate Yourself

Here’s the thing: talent is great, but knowledge gives you a competitive edge. Whether you want to be in front of the camera or behind the scenes, learning is non-negotiable.

Courses to consider:

Media Studies at institutions like AFDA in South Africa.

Digital Marketing (Google has free certifications).

Short courses in scriptwriting or film production from platforms like Udemy and Coursera.

Books to read:

“Outliers” by Malcolm Gladwell – to understand what sets high achievers apart.

“Story” by Robert McKee – if you’re into storytelling or screenwriting.

“The Lean Startup” by Eric Ries – because media today also involves entrepreneurial thinking.

3.⁠ ⁠Master Your Craft

Whether you’re aiming for the mic, the camera, or the director’s chair, practice like your career depends on it (because it does). For on-screen talent, I recommend taking acting classes or voice training. For production, dive into editing software like Final Cut Pro or Adobe Premiere Pro.

Pro Tip: Stay curious. This industry evolves fast. TikTok wasn’t a thing when I started, and now it’s a major platform. Adaptation is your secret weapon.

4.⁠ ⁠Network Like Your Life Depends on It

This industry thrives on relationships. I’m not saying “be fake” – just show up authentically. Attend industry events, join creative meetups, and connect with people whose work you admire. And yes, that includes sliding into DMs (politely, of course).

When I moved to South Africa, I knew I had to build relationships from scratch. Showing up with humility and a strong work ethic opened doors I didn’t even know existed.

5.⁠ ⁠Be Resilient

Can I be honest with you? You’re going to hear “no” a lot. But here’s the good news: every “no” gets you closer to the “yes” that matters. Resilience isn’t just a nice word; it’s a necessary skill.

I remember early in my career being told I wasn’t “the right fit.” It stung, but I used that feedback to refine my skills and prove them wrong.

6.⁠ ⁠Build Your Brand

These days, you are your brand. Social media isn’t just for fun – it’s a powerful tool. Showcase your work, share your journey, and engage with your audience. Think of it as your portfolio, resume, and PR agency rolled into one.

Quick Tip: Stay consistent with your content, and don’t be afraid to show your personality. Authenticity wins every time.

7.⁠ ⁠Give Yourself Grace

Lastly, remember that success doesn’t happen overnight. I’ve been at this for over a decade, and I’m still learning. Celebrate the small wins, learn from the losses, and trust the process

Final Thoughts

The African media and entertainment industry, especially here in South Africa, is brimming with potential. We have incredible stories to tell, and there’s room for you to add your voice to the mix.

If you’re serious about stepping into this space, start today. Enroll in that course, pick up that book, or attend that event. And remember, you’re not just joining an industry – you’re becoming part of a community that thrives on creativity, passion, and resilience.

Now, go out there and make your mark. And who knows? Maybe one day, we’ll cross paths on set or in the boardroom. Until then, keep shining!

With love and experience,

Weza Solange - Sibiya

Kommentare